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Road Safety News Archives | Shubham Soti Foundation

Bajaj Allianz addresses road safety with WATConsult through Boo Boo campaign

By SSF | Friday, November 27th, 2015 in Road Safety, Road Safety News No Comments

A road safety campaign by Bajaj Allianz General Insurance options animated characters, Boo Boos, in a very ‘Don’t be a Boo Boo’ song. Mumbai: Bajaj Allianz General Insurance Co. is making awareness concerning road safety via a unique ‘Don’t be a Boo Boo’ campaign. this is often a special campaign co-conceptualized, designed and executed by […]

India may soon get luminous highways to enhance road safety- save energy

By SSF | Wednesday, August 5th, 2015 in Road Safety News, Road traffic safety No Comments

Some of India’s dark patches could soon get futuristic luminous highways. These highways, costing just 15-20 per cent more than regular highways, do not require any street lights and come to light on their own as a photoluminescent coating similar to glow-in-the-dark paint creates ethereal looking lines that get charged by sunlight. The Netherlands already […]

Uttar Pradesh Government bans scenes, ads showing violation of road safety laws

By SSF | Thursday, July 30th, 2015 in Road Safety News, Road traffic safety No Comments

The Uttar Pradesh government banned the display of scenes and commercials in films and on television showing violation of road safety laws to prevent youths and others from practising them. These kind of scenes make an adverse impact on the psyche of common people, especially youths and they are encouraged to overlook road safety rules […]

Government to implement road safety policy and cashless treatment for accident victims: PM Modi

By SSF | Sunday, July 26th, 2015 in Road Safety News, Road traffic safety No Comments

Shocked over one fatality every four minutes in road accidents in India, Prime Minister Narendra Modi said his government will soon implement a road safety policy and cashless treatment for accident victims. In his monthly ‘Maan Ki Baat’ radio programme, Modi said: “The statistics on road accidents in our country are shocking. There is an […]