Bajaj Allianz addresses road safety with WATConsult through Boo Boo campaign
By SSF | Friday, November 27th, 2015 in Road Safety, Road Safety News No Comments
A road safety campaign by Bajaj Allianz General Insurance options animated characters, Boo Boos, in a very ‘Don’t be a Boo Boo’ song.
Mumbai: Bajaj Allianz General Insurance Co. is making awareness concerning road safety via a unique ‘Don’t be a Boo Boo’ campaign. this is often a special campaign co-conceptualized, designed and executed by WATConsult, Dentsu Aegis Network’s digital arm.
The campaign launched on november fourteen with a video that includes colourful animated characters referred to as Boo Boos, who are a family of 5 notorious cartoon characters infamous for breaking traffic rules in a very relatable yet funny approach.
These characters, along with the ‘Don’t be a Boo Boo’ song, are currently being promoted across all social and digital media platforms, educating users about Bajaj Allianz Motor insurance features. Engaging social media posts will be promoted, Dubsmash contest has been planned and a game has been created as a part of the campaign. Along with the digital promotions, the organisation aims to take it further through “Boo Boo” coasters, bookmarks, greeting cards, posters, etc. The ad spends for this campaign had been the highest in the history of Bajaj Allianz and has already generated enormous response from the audience. On the launch day itself, 1,10,000 impressions came only from Twitter and Facebook.
While talking about the Don’t Be a Boo Boo campaign, WATConsult founder and CEO Rajiv Dhingra stated, “When team Bajaj Allianz briefed us on the kind of campaign they wanted to execute for road safety, we decided to use comic tone rather than walking the conventional path. A team at WATConsult worked with complete dedication for the campaign right from sketching the Boo Boo characters to creating the song, to making the full animation video. We hope the campaign goes beyond digital and impacts society at large.”